U, paying homage to the first issue's cover picture The final issue, with New Super Mario Bros. Nintendo Power officially returned on Decemas a podcast, using the original logo design. Nintendo reportedly did not actively participate in discussions to continue the magazine online. Senior Editor, Chris Hoffman stated that his staff would "try to make the last issues memorable". On August 21, 2012, Nintendo announced that it had opted not to renew the licensing agreement with Future Publishing and that Nintendo Power would cease publication after 24 years. Nintendo Power stopped making the Bonus issue in 2011. It was also revealed that circulation would be increased to 13 issues a year, with the extra magazine being a holiday season bonus issue. The company's first official issue was released in October, as issue #222 (December 2007). On September 19, 2007, Nintendo officially announced that the large magazine publisher Future US would begin publishing Nintendo Power. Later, the magazine changed its focus from game strategies and cheat codes to mainly news, previews, and articles on upcoming games.
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Nintendo introduced a new incentive promotional offer that involved the registration of three Nintendo (or Nintendo affiliated) products through to receive a free three issue trial subscription to Nintendo Power. Along with the cosmetic overhaul came a greater focus on Nintendo fans, staff reviews, rumor-milling, and fan service including an expanded and enhanced reader mail segment (known as "Pulse") and a revamped "Community" section. In July 2005, Nintendo Power introduced a new design to appeal to a limited gaming audience, including a new logo and article format. In its early years, ads only appeared in the first and last few pages of the magazine, leaving no ads to break up the magazine's editorial content. In mid-1998, Nintendo Power first allowed outside advertising in the magazine, formerly reserved for Nintendo-based products only. Of this issue, 3.6 million copies were published, with every member of the Nintendo Fun Club receiving a free copy.įrom the beginning, Nintendo Power focuses heavily on providing game strategy, reviews, and previews of upcoming games. The first issue, dated July/August 1988, spotlights the NES game Super Mario Bros. The new magazine was founded by Nintendo of America marketing manager Gail Tilden in 1988. In mid-1988 it was discontinued after seven issues in favor of Nintendo Power. Predating Nintendo Power was the Nintendo Fun Club News, a newsletter sent to club members for free. On December 20, 2017, Nintendo Power officially returned as a podcast. The final issue, volume 285, was released on December 11, 2012. On August 21, 2012, Nintendo announced that it would not be renewing its licensing agreement with Future Publishing, and that Nintendo Power would cease publication in December. Its 24–year production run is one of the longest of all video game magazines in the United States and Canada. The magazine's publication was initially done monthly by Nintendo of America, then independently, and in December 2007 contracted to Future US, the American subsidiary of British publisher Future. Nintendo Power was a video game news and strategy magazine from Nintendo of America, first published in August 1988 as Nintendo's official print magazine for North America.
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